A night signed The Kooples x Sang Noir, celebrating the launch of its very first eau de parfum.

The Kooples entrusted Olyn with the design and management of its launch event. Alongside, we handled the social and influence strategy, from talent research and selection to guest booking and coordination, including the creation and production of all assets. Our expertise also extended to press and media relations, from defining target audiences and casting media outlets to distributing press releases and providing media support.