80% of consumers made a purchase following a recommendation by an influencer.
No longer is the question whether or not to invest in Influencer Marketing,
but rather how to create an influencer strategy that makes a difference.
From creative concepts to execution, WOÔ creates and develops the best Influencer
Marketing strategies for each brand.
Our agency brings together all the talents and know-how that are key to the
creation and implementation of any project (strategic planner, campaign
strategist, art director, community manager, project manager, content producer,
We combine the different levels of influence (macro, micro, nano…)
in order to obtain the perfect mix, i.e. the one that will best address
your brand’s challenges (working on your brand image, boosting your sales,
reaching a new target…).
Now more than ever, we believe that all influence marketing actors need
to adopt the most authentic and ethical approach possible. Over the years,
we have implemented principles for responsible influence which are at
the core of our influence marketing ethics charter.
We believe each of our clients is unique and that is why we will give your
campaign the extra care and attention it deserves.
We always go the extra mile and will plan your project meticulously so that it costs
you the least amount of time and uses as few of your resources as possible.
From strategy conception to end-of-campaign reports, including influencer
selection or event production, we work hand in hand to reach your objectives.
Annual influencer program
Influencer marketing campaigns
Evaluation & KPIs
Campaign and annual program management
Contracts & rights
Influencer relationship management
Real-time results monitoring
Photo & video production
Concept and art direction
Operational and logistics management
Impact evaluation and analysis
Agathe Nicolle founded the WOÔ agency in 2015. “With our originality” was the
original concept. The aim was to bring a more creative approach to influence,
all the while coming back to the essence of the job: advocacy.
Our mission is to create influence campaigns that make sense to the brand,
the influencer and the consumer. In short, we want to create effective
We love to connect emotion and performance, people and technology.
We believe that strategy and creativity are the only two ingredients that
make it possible to create ambitious projects capable of making beautiful
We have moved 5 times since 2015 but have always stayed in the same city!
From our beloved Paris’s 11th district, our 70 co-workers create the best
Since Paris was not rainy enough, a part of the team decided to set out for
London in July 2016 to conquer the international market !