“Influence is just a fad that will eventually pass”
Influence has always existed. It used to be called world of mouth and with social media it has become ubiquitous..
This will not change anytime soon: 67% of marketing managers plan to increase their influence budgets (Source : Mediakix)
“Influence doesn't sell”
80% of consumers have already made a purchase following an influencer’s endorsement
(Source : Rakuten Marketing)
“Influence has no impact on brands”
Compared to a TV campaign, influence triggers greater emotion (+277%) and memorisation (+87%)
(source : Whalar )
“It's just product placement”
The best influencers launch their own brands, TV shows…
As creatives, storytellers and entertainers, their creativity knows no bounds.
“WOÔ supported us in overhauling our social media and influencer strategy
and now manages all of our social media channels.
The agency's creativity and involvement have helped us to achieve a
real rise in quality, commitment and reach.”
Patrick Chambon - Repetto
“We believe that WOÔ Planner is the platform that all start-ups have been
waiting for to create influencer marketing campaigns independently and with
a reasonable budget! It is simple, intuitive and efficient, and fully meets
our recruitment needs for micro-influencers. In my opinion, this is THE service
that was lacking in the influencer marketing market for small emerging brands!”
Alexia Gobert - Dada Light
“WOÔ has enabled us to professionalise, by structuring our influence strategy and
providing creative and quality profiles, while respecting our brand image.
This has helped us to rejuvenate and diversify our audience, as well as improve
our brand value on social media.”