80% of consumers made a purchase following a recommendation by an influencer.
No longer is the question whether or not to invest in Influencer Marketing,
but rather how to create an influencer strategy that makes a difference.
From creative concepts to execution, WOÔ creates and develops the best Influencer
Marketing strategies for each brand.
Our agency brings together the talent and the know-how that is key to the
creation and implementation of any influencer project (strategic planners, campaign
strategists, art directors, community & project managers, content producers,
We combine different types of influencer (macro, micro and nano)
in order to obtain the perfect mix, i.e. choosing the right type of influencer that
will address your brand’s objectives (brand image, increasing sales, reaching new audiences).
Now more than ever, we believe that all Influencer Marketing actors must
adopt an authentic and ethical approach. In order to encourage this,
we have implemented principles for responsible Influencer Marketing practices
which are at the core of our Influencer Marketing Ethics Charter.
We believe that each clients is unique meaning that each campaign will receive
the extra care and attention it deserves.
We always go the extra mile and will plan your campaign meticulously so that it saves
time and valuable resources for your brand.
From strategy conception to end-of-campaign reports, including influencer
selection or event production, we work hand in hand to reach your objectives.
Annual Influencer Program
Influencer Marketing Campaigns
Evaluation & KPIs
Campaign and Annual Program Management
Contracts & Rights
Influencer Relationship Management
Real-time Results Monitoring
Photo & Video Production
Concept and Art Direction
Operational and Logistics Management
Impact Evaluation and Analysis
Agathe Nicolle founded the WOÔ agency in 2015 “With our originality” being our motto.
The goal was to provide a more creative approach to Influencer Marketing,
the making sure that advocacy is an essential part of our field.
Our mission is to create influencer campaigns that make sense to the brand,
the influencer and the consumer. In short, we aim to create effective
Influencer Marketing campaigns.
We love to connect emotion and performance, people and technology.
We believe that strategy and creativity are the only two ingredients that
make it possible to create ambitious projects therefore making brands shine.
We have moved 5 times since 2015 but have always stayed in the same city!
From the beloved Paris 11th arrondissement, our 70 co-workers create and develop
the best Influencer Marketing strategies.
Since Paris was not rainy enough, a part of the team decided to set out for
London in July 2016 to conquer the international market!