A platform that brings the power of UGC to your fingertips.
Benefit from the largest community of French content creators.
Gather creative, authentic, and engaging content to propel your brand at the top of online conversations.
WOO & Laulhère
An abundance of UGC content
Save time managing your UGC campaigns
"With YOO, simplify the management of your campaigns thanks to a comprehensive base of UGC creators in France.
Creators apply directly to your campaigns, allowing you to quickly select profiles that align with your brand objectives.
Save valuable time by accessing authentic, qualified talent. YOO revolutionizes the selection process, offering smooth and intuitive management to maximize the impact of your collaborations."
Automated content collection and rights management
Automatically retrieve all your UGC on YOO: posts, stories, or reels.
Download them in one click with a three-year image rights license, making it easy to use them across all your digital channels.
Centralize and leverage your creations without any extra effort.
YOO simplifies rights management, reduces your costs, and enhances your content by giving it a second life across your campaigns or social networks.
Analyze your campaign results in 1 click
YOO provides accurate statistics to measure your campaign’s impact: views, engagement rate, and impressions.
Thanks to the Instagram API, access reliable data to analyze your performance and improve your future strategies. Turn these insights into optimization levers.
With YOO, you track your campaign's progress in real time and adjust your approach to maximize your ROI and effectively reach your audiences.
Qwetch & YOO
Qwetch, a pioneer in reusable containers, found the ideal solution with YOO - our UGC platform - to create captivating content. Thanks to our intuitive platform, the brand manages visuals, videos, and campaigns independently, highlighting its products and values. The result: engaging content, impactful campaigns, and a strengthened social media presence.
A 4 step-journey to master the game of UGC
Publish your brief to creators
An essential step where we guide you in structuring a clear, goal-focused brief. Using our intuitive templates and the support of our teams, craft an engaging brief that speaks directly to creators and meets your needs.
Choose your content creators
On YOO, creators come to you! Discover dozens of relevant, qualified applications for your UGC or micro-influence campaign. Select the talents who will bring your vision to life and embody your values.
Send your products
Once your creators are selected, ship your products, gift cards, or discount codes easily via our integrated messaging system. Streamline communication to ensure a smooth and efficient collaboration.
Download your UGC content in 1 click
Access your content directly from our platform, along with a three-year image rights license. Also view publication statistics to analyze, optimize, and enhance your future campaigns.
350+ satisfied clients
Fleuron
"For four years now, WOO has been a vital strategic pillar for our brand. Their expertise in brand strategy and identity, as well as their innovative approach to influencer marketing, have greatly contributed to our success."
Citeo
“We appreciate their involvement, the fluidity of exchanges, the quality of the proposals and their ability to have fully understood our needs and objectives. The creativity and professionalism of the WOO team allowed us to take our influence campaigns to the next level.”
WWF
"Through this campaign that included a live stream on Twitch as well as TikTok and instagram posts, we leveraged the power of Influencer marketing to shared a study. Some excellent videos were produced to explain and educate our target, allowing us to convey our messages to a younger audience."
FAQs
All your questions about our UGC platform
UGC, or “User Generated Content,” refers to content created and shared by internet users on various online platforms. It can include text, images, videos, or reviews posted by users on social networks, blogs, or forums.
Thanks to a UGC platform, it’s now easier and more accessible for brands to generate authentic, creative content while respecting their brief. A UGC platform provides brands with content creators to produce testimonials, unboxings, or product demonstrations.
A UGC platform makes it easier to obtain high-quality, authentic content, which will significantly boost your brand awareness and sales. It allows you not only to automatically retrieve all the contents from your campaign but also to access publication statistics.
YOO, the UGC platform, gives you access to the largest community of content creators in France, totaling more than 100,000 profiles spread throughout the country and covering diverse interests such as fitness, lifestyle, travel, gastronomy, home decor, or children. We’ve built this community over more than 10 years, making us the oldest platform on the French market.
On the YOO UGC platform, you can ask creators to do unboxings, host giveaways, test products, use products, or invite them to your events or establishment. Content can come in various formats—videos via stories, reels, or TikTok, as well as photos.
Yes, you have the right to reuse the user-generated content because, as stated in our Terms of Use, the image rights license is valid for three years. When a creator signs up on our platform, the licensing agreement is included in the Terms of Use.
