AgencyCelebrity

We turn Celebrity Marketing into a cultural given, not a brand placement.

About Celebrity Marketing

Concept

larocheposay x woo campaign

A Celebrity campaign doesn't start with a name, it starts with a brand truth. On that foundation we build concepts that make cultural sense, so the collaboration feels obvious rather than like a placement.

Strategic Casting

Lancaster Katsupp x Woo campaign

The right name isn't picked on a hunch or on audience size. We combine affinity data, cultural analysis and brand goals to identify THE personality who will truly move the needle, not just inflate the metrics.

Ecosystem Management

Lancaster JustZoe x Woo campaign

Behind every big name is a complex network to manage. So we handle every cog and stage of the relationship: contracts, teams, schedules and more, so you have just one thing to do: approve.

Production

Philips Seblafrite x Woo campaign

We orchestrate every stage of production, coordinating talent and resources to guarantee premium content. Photos, videos or innovative formats, every creation reflects the essence of your brand while strengthening the connections with your audiences.

Amplification

larocheposay x woo campaign

A Celebrity campaign that only lives on its publication day is a wasted budget. So from the start we think about how to amplify, repurpose and extend each collaboration across all your levers: paid, earned, owned, and across every channel (press, DOOH, out-of-home, digital and more).

Success stories

WOO Club 10

For one week, WOO became Club 10, the pop-up headquarters of influence and social media.

45+
Speakers
300+
Guests
106M
Reach

Sephora x Tabasco

For the iconic Sephora x Tabasco launch, we turned the Grand Palais Immersif into an extreme sensory journey.

12M
Impressions
40M
Reach
85%
Posting rate

Kiabi

Forget classic influence: in 2024, we turned Kiabi's brand moments into life moments.

3 years
Partnership
2M
Engagements
80M+
Impressions

Dessange x Cannes 2025

During the Cannes Film Festival, we orchestrated an ultra-exclusive activation for Dessange aboard a private catamaran.

100M
Impressions
5M
Engagements
12%
Engagement rate

Allianz x Golden Coast

For Allianz, we turned safety into a must-see festival experience, with Raska and Booska-P at Golden Coast.

2.6M
Audience
1.4M+
Impressions
12K+
Engagements

Our other areas of expertise

Influence

The right creator at the right time in the right conversation.
We orchestrate collaborations that go beyond reach to build lasting connections.

Social Media

Posting is no longer enough. You need to resonate and build connections. We turn social media into a tool for engagement, not just visibility.

UGC

Your best content is already in the hands of your consumers. We activate it to generate social proof that actually converts.

Shoppable

We extract the power of your social media and influencer content to drive your sales channels.

Events

We create experiences designed to be lived in person, but told and shared online.

Brand Content

Content that doesn't look like an ad—and that's exactly the point. We create brand stories designed for social, native, and memorable impact.