The influencer campaign that hits the right tempo.

For the launch of Dexeclear, the new anti-blemish foaming gel, we chose Lénie to embody a strong creative territory built around self-expression. Through dance and singing, with one simple conviction: acne should never hold back self-confidence.

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At the heart of the campaign: an immersive dance studio bringing together Lénie, 10 of her followers, 5 macro-influencers, and a choreographer for a day of creation and sharing. The campaign also lives in 360, with a video ad running as YouTube pre-roll, a national out-of-home campaign, and a wide range of social media and influencer content. An ambitious campaign, driven by strong art direction and a positive message.