Four years after their viral first edition, the "The Hunt" concept has made a grand comeback. From October 2nd to 3rd, McFly and Carlito embarked on a giant, nationwide game of hide-and-seek, attempting to evade their millions of subscribers. A chase lasting over 30 hours! The kickoff took place on Friday at 9 a.m., and the duo traveled across France, broadcasting their every move live on YouTube to provide valuable clues to their community. A breathless escape that only ended when subscribers finally caught up with the two creators. The prize for the winners of the hunt: a reward of over 30,000 euros.
The communities showed up in force
Throughout the event, the mobilization was total. The live stream brought together thousands of viewers (up to 10,000 concurrent viewers), scrutinizing every detail on screen to locate the pair. On the ground, many internet users set off in pursuit. All "hunters" who crossed their path were invited to film themselves and send in their videos, turning the community into a real production team.
An IRL concept that has become iconic
In 2022, the first edition, "McFly and Carlito vs. 7 Million Subscribers," had already generated massive excitement with nearly 5 million views. For this big comeback, the rules evolved with the integration of a live feed, making the challenge much more complex for the YouTubers. An XXL operation for a format that has definitively moved beyond the screen. The duo once again proves their ability to break the fourth wall, turning all of France into a massive, interactive game board.
