Following a first edition centered on Matcha Cherry, Milia Matcha is back at La Samaritaine with a pop-up dedicated to Matcha Banana, running from October 3 to November 1, 2026. It is a new opportunity for the brand to share its world beyond social media.
A POP-UP CENTERED ON MATCHA BANANA
Located on the ground floor of the Nouveau Bâtiment, the pop-up is open daily from 11 a.m. to 7 p.m. Visitors can enjoy the Signature Matcha Banana, Signature Matcha Vanilla, as well as matcha and vanilla desserts, available for dine-in or takeaway.
For the opening weekend, the first 100 visitors also received a pink Milia Matcha tote bag along with a sheet of stickers.
ANDIE ELLA EXPANDS THE MILIA MATCHA UNIVERSE
Launched in 2023 by content creator Andie Ella, Milia Matcha continues to grow beyond the digital space. The brand now has a permanent corner at La Samaritaine in the Beauty Area, in addition to its temporary pop-ups.
With these activations, Milia Matcha is transforming its online presence into a physical experience, allowing its community to discover its products directly in-store.
