Citeo

A long-standing partnership to change recycling habits through social media and influence.

Influencer Marketing
Social Media
4 years
Partnership
160+
Talents
70M+
Impressions
750+
Content pieces published

For several years, we have supported Citeo in changing consumers' recycling habits through social media and influencer marketing.

A 100% video approach to captivate the audience with an engaging, light tone, and collaborations with local influencers to create relevant content, paired with an inspiring social media strategy that drives engagement.

Partnerships with influencers from highly diverse backgrounds, to reflect the inclusiveness and the reach of Citeo's mission.

Discover our other success stories

CeraVe x Solidays

12 VIP talents invited by CeraVe to the heart of Solidays: skin diagnosis, photobooth, backstage tour and VIP box for an immersive activation.

260K
Festival-goers
3K
Volunteers
2 days
Brand presence

Citeo x Zen

For the final Zen show at Bercy, Citeo became the event's partner to raise awareness of recycling, sketch included.

30+
Content pieces
230K+
Engagements
11M
Impressions

L'Oréal x #ViralBeautyMarket

The Viral Beauty Market, a fake supermarket entirely dedicated to L'Oréal's consumer brands, which brought together 150+ influencers.

1M
Engagement
150
Influencers
20M
Video views

Lacoste

Build on the Wrapping Gifts trend and the Lacoste animated film to create viral content.

14%
Engagement rate
300K
Engagements
2.5M
Impressions

Pierre Fabre

Roll out a centralized, consistent influence strategy for Pierre Fabre's brands, with strong local execution.

50
Cross-brand campaigns
80M
Impressions
x2.5
ROI on EMV

Cointreau

We designed a three-year influence strategy built around the seasonality of cocktails.

3 years
Partnership
3M+
Impressions over 3 years
750+
Creator content pieces