When Parisian beauty meets the pop scene.

This collaboration with Lénie brought a breath of modernity to the brand and strengthened its bond with a new generation.

At the crossroads of music, pop culture and beauty, the choice reflects a desire to connect the brand with emerging talents who embody today's energy and codes. Freshly announced in the cast of Danse avec les Stars, Lénie is a rising figure of the new French scene.

A meeting of beauty, music and influence, designed to build a natural bridge between brand heritage and contemporary culture.