The only beauty supermarket that becomes a real playground for creators.

The Viral Beauty Market: a fake supermarket entirely dedicated to L'Oréal's consumer brands, Garnier, NYX Professional Makeup, Maybelline New York, Mixa, and L'Oréal Paris. An event that brought together 150+ influencers for an immersive, memorable experience.

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The goal: strengthen brand love and attachment, create an immersive, disruptive, and memorable experience, showcase the beauty trends of social media, and make creators want to produce loving, engaging content. On the program: bingo, product customization with rhinestones, a show by Ralph Beaubrun and his team of dancers, a DJ set, and the ultimate shopping spree with all the flagship products and new releases from L'Oréal's consumer brands.