The most vitamin-packed UGC content around!

Garnier launched its flagship skincare innovation of the year: the Sorbet Vitamine C cream. This sorbet is a face moisturizer with an innovative, unique texture, ultra-light and ultra-fresh. The Sorbet cream suits all skin types, even the most sensitive.

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These features made it possible to share a brief as innovative as the Sorbet Vitamine C cream itself with creators, so they could produce creative, effective content. On top of that, a contest offered Alain Ducasse cooking workshops and stays in a villa with a pool for 6 to 8 people to the most engaging content.

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This product launch is to date the best influence launch for L'Oréal France, with a large number of micro and nano profiles and over 5,000 TikTok videos.