The Pierre Fabre group's multi-brand influence factory, in France and internationally.

The goal is to roll out a centralized, consistent influence strategy for Pierre Fabre's brands, with strong local execution. The idea: build and run a full-year influence ecosystem that is sustainable and scalable, fostering long-term partnerships and performance that improves over time. The scope is end to end: local rollout of the strategic framework, design of the French influence activations, from micro to top influencers, harmonized reporting, ROI measurement, and business impact.