The safest commercial collaboration of the holiday season.

The holiday season brings joy to children, but also stress to parents, sometimes at the expense of safety. With its Lithium Coin Child Safety batteries, Duracell protects families thanks to reinforced packaging and a bitter coating in case a battery is put in the mouth. By turning the “commercial collaboration” into “the safest collaboration of the holidays,” a campaign led by parent influencers drives home a simple message: choosing Duracell means choosing your children's safety.