A tailor-made influence strategy, planned over the year and powered by an integrated agency model.

Celebrity

Event

Influencer Marketing

3 years

Exclusive mandate

Brands

Creators

460M

Engagements

An integrated agency model with 40 experts embedded directly in L'Oréal's organization. From strategy to execution, ONE AGENCY runs influence campaigns day to day, with dedicated brand managers, senior project managers, and cross-functional creative and production teams. The model favors year-round teams over one-off campaigns, driving recall, engagement, and conversion among high-value audiences.

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Dexeryl x Lénie

For the launch of Dexeclear, we chose Lénie to embody a strong creative territory built around self-expression.

+2%

Market share over 2 weeks

€145K+

ROI

3M+

Impressions

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L'Oréal x Le Louvre

“De Toutes Beautés”: a web series co-produced by the Louvre and L'Oréal to question beauty and bring younger generations to the museum.

Cumulative views

200K

Engagements

Impressions

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Azzaro x GP Explorer

At the GP Explorer, an Azzaro lounge built for content creation: photobooth, branded accessories, a dedicated photographer and talents who showed up on their own.

200+

Organic content pieces

230K

Visitors

1.5M

Viewers on Twitch

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