A tailor-made influence strategy, planned over the year and powered by an integrated agency model.

An integrated agency model with 40 experts embedded directly in L'Oréal's organization. From strategy to execution, ONE AGENCY runs influence campaigns day to day, with dedicated brand managers, senior project managers, and cross-functional creative and production teams. The model favors year-round teams over one-off campaigns, driving recall, engagement, and conversion among high-value audiences.