Lacoste
Build on the Wrapping Gifts trend and the Lacoste animated film to create viral content.
14%
Engagement rate
300K
Engagements
2.5M
Impressions

This B2B program shows brands that Pinterest is a platform worth claiming in their marketing mix.
The Pinterest Performance Accelerator Bootcamp brought together CMOs and CEOs to introduce them to Pinterest and its campaign tools.
Paid performance campaigns were run on Pinterest for the brands with our partner Pinterest experts. A video series also captured the testimonials of participating CMOs and CEOs, gathering their post-campaign feedback.
