Turning influence into emotion to strengthen Kiabi's image.

Influencer Marketing

3 years

Partnership

Engagements

80M+

Impressions

200+

Influencers

In 2024, Kiabi bet on authentic, presenter-led campaigns, from Livret Bébé to Capsule 121 Kids, to celebrate families' life moments. Viral highlights such as Megan VLT's Baby Shower and the Summer Party strengthened closeness and engagement around the brand. A 360° strategy mixing macro, micro, and paid media amplification, positioning Kiabi as a true love brand and laying the foundations for an even more consistent, emotional influence in 2025.

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