Prevention worth its weight in gold.

Event

Influencer Marketing

Social Media

2.6M

Audience

1.4M+

Impressions

12K+

Engagements

3.5K+

Booth visitors

Allianz Prévention, partner of the Golden Coast Festival, teamed up with content creator Raska and the media outlet Booska-P to raise festival-goers' awareness of risks and promote good prevention practices. A 360° partnership combining events, influence, a media partnership before and during the festival, white-label content production, and a drive-to-booth activation with screen-printed prevention vests.

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