From TikTok to pharmacies: a campaign that reinvents the category.

To stand out, Avène teamed up with Michou, a Gen Z icon as popular as he is relatable, for the launch of its fully integrated anti-acne product campaign. The full-funnel strategy is designed as a bridge between digital virality and retail performance. Shareable content on TikTok, in-pharmacy activations, and a perfectly integrated media, CRM, and social ecosystem: every touchpoint was built to guide consumers from discovery to purchase.