The wardrobe that delights sellers and buyers alike.

The VC Days are the brand's biggest commercial moment, and for customers the best time to put their items up for sale. Big promotions on the site, lots of traffic, and therefore a high chance of selling: the best period for sellers and buyers alike.

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The goals are multiple: build awareness, drive app downloads, open new accounts, and convert. We produced two large-scale influence campaigns in France and the US, activating lifestyle, fashion, beauty, and family creators to produce content on Instagram and TikTok, distributed both organically and through paid.