A first of its kind, for the very last show!

For 3 years, Zen has been a talk show hosted by Grim and Maxime Biaggi on Twitch. After an incredible 2024 season, they decided to hold their final show at Bercy! Citeo became the event's partner to gain visibility and raise awareness of recycling by including a sketch about sorting waste in the show. Various materials and content were created around the event, along with a dedicated booth to give Citeo a physical presence at Bercy. This operation was one of the brand's most impactful campaigns in terms of visibility.