The trendiest, liveliest lounge at the GP Explorer.

The Azzaro lounge brought together not only the official guests but also many talents who dropped by spontaneously. A warm, welcoming atmosphere that created a real pull, boosting the brand's cool factor and desirability on site.

Designed to encourage content creation, the lounge offered a photobooth, branded accessories (headphones, caps, Azzaro bottles) and a dedicated photographer for polished, high-quality content.

A strong organic dynamic, fueled by the pleasure of sharing the experience and the visual consistency of the content created on site. The numbers speak for themselves.