Making home automation human to anchor it in everyday life.

From 2022 to 2025, we ran Somfy's social media and influence strategy with one major challenge: turning technical expertise into a true lifestyle reflex.

Our mission was to make the connected home human, accessible and desirable for every type of user.

To maximize recall and attribution, we set up a strong visual framework and content built around everyday usefulness. By anchoring Somfy in real households, we moved the brand from home automation expert to comfort companion.