CeraVe throws its own skin festival at Solidays!

Event

Influencer Marketing

260K

Festival-goers

Volunteers

2 days

Brand presence

Nonprofits

This summer, CeraVe invited 12 VIP talents to an exclusive experience in the heart of the Solidays festival.

On the program: a personalized skin diagnosis with experts, a makeup stand, a photobooth in a ball pit to create content, and a backstage tour of the festival. The day ended on a high note with a VIP box experience to enjoy the concerts in style.

An immersive activation that let CeraVe blend skincare expertise, entertainment and influence at one of the most iconic festivals of the summer.

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