The campaign we're all hooked on.

The meeting of a content creator and enthusiasts with unusual hobbies.

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We identified the profile able to embody this adventure naturally and create engaging content for his community: Just1bisou, whose universe, curiosity, and tone perfectly match the spirit of the operation.

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Over three immersions, the creator discovered buhurt, chessboxing, and ultimate, sharing the training sessions, the encounters, and the behind-the-scenes of each discipline with his community.

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The setup revolved around three Reels and several sets of stories, in a very native, fast-paced format built for social media. The community was then invited to vote on ACCRO's social channels to elect their favorite enthusiast.