Dexeryl x Lénie
For the launch of Dexeclear, we chose Lénie to embody a strong creative territory built around self-expression.
+2%
Market share over 2 weeks
€145K+
ROI
3M+
Impressions

Sephora and Tabasco took over a spectacular venue, the Grand Palais Immersif, for a radical sensory experience. An immersive journey where beauty meets heat, where makeup codes blend with culinary intensity, and where every space becomes a crescendo of visual, olfactory, and emotional tension. Maximum visibility for a launch whose products remained the undisputed stars of the event: everywhere, instantly recognizable, and simply impossible to ignore. All carried by a strong identity that sparked real excitement and drew a large number of influencers.


