L'Oréal x Le Louvre
“De Toutes Beautés”: a web series co-produced by the Louvre and L'Oréal to question beauty and bring younger generations to the museum.
8M
Cumulative views
200K
Engagements
6M
Impressions


Every month since 2024, we have built a crew of 100 micro profiles. We also keep the same selection month after month to create a real identity for the brand. Mechanics such as a €150 gift card in exchange for a social media post. Optimized product shoots to showcase looks worn by different faces, so audiences can see themselves in every piece of content.

