L'Oréal x Le Louvre

A first-of-its-kind partnership to celebrate beauty through the ages.

Influencer Marketing
Social Media
8M
Cumulative views
200K
Engagements
6M
Impressions
3.63%
Engagement rate

A “De Toutes Beautés” project to question beauty and bring younger generations to the museum.

It is a true narrative built around a hundred works from the museum's departments, to understand and decode beauty, its practices, its representations and its role through the ages and across cultures.

A web series co-produced by the Louvre and L'Oréal, in which the iconic works of the trail are told through the eyes of young visitors and creators. The project also includes exclusive content with influencers and an opening night.

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