The pop-up café we won't forget anytime soon!

To celebrate a decade of conversations, creativity, and influence, we opened Club 10 by WOO, a pop-up café in the heart of Paris from October 20 to 24, 2025. For one week, WOO became Club 10, the pop-up headquarters of influence and social media. In partnership with Bakers, a new café in Paris's 17th arrondissement, this lively venue was designed to meet, debate, create, and celebrate. The goal: keep the conversation alive. In total: 450 matchas, 300 coffees, 380 pastries, 45 speakers, and several hundred guests.