The freshest macro-micro-nano annual campaign in the influence game.

A cast of 200+ ambassadors per month across the whole influence pyramid, with Instagram posts and stories paired with promo codes to acquire new customers.

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Highlight the three product benefits, convenience, quality, and variety, to guide the ambassadors' promotional activity throughout the year. Activate the whole influence pyramid with a conversion goal, mixing macro, micro, and nano influencers to reach a wide audience.