Build a powerful omnichannel program embodied by Laury Thilleman!

A partnership designed to bring meaning and authenticity, and win back millennials. A former Miss France as brand ambassador, passionate and with many interests: committed to the environment, into sports like volleyball and surfing, author of 7 books, journalist for ELLE magazine, and presenter for France Télévisions. A 360 omnichannel campaign with studio shoots of the official visuals for the brand's key moments, such as Mother's Day with her own mother, a Cosmopolitan cover, a press day, and store visits to boost drive-to-store.