The Mixa Tour Bus: the tour that solves skin problems.

To meet consumers where they are, the brand imagined a traveling pop-up across France. The tour offers visitors skin diagnoses carried out by experts.

Beyond the diagnosis, it is about building a real personalized routine, adapted to their face and body needs. The goal is to bring simple, accessible solutions to everyday skin concerns, while highlighting the efficacy of French-made products.

To amplify the operation's visibility, content creators joined some of the stops, driving both traffic to the pop-up and engagement on social media, while showcasing the body products particularly suited to the winter season.