ECE, told by the people future students listen to.

To promote ECE to future students, we rolled out an influence program built around profiles close to the worlds of tech, gaming and popular science.

The goal was to make engineering more accessible through immersive, educational formats on TikTok, Instagram and Twitch. Creators were invited to discover the school, talk with students and turn their experience into authentic content, adapted to the codes of their communities.

This multi-format approach showcased ECE's expertise while driving engagement, consideration and traffic to the school.