WOO and Deezer are in sync: we are proud to announce our influence partnership, which promises to make some noise. This strategic collaboration brings together two players who share the same vision for the social and cultural uses of music.
In 2026, social platforms are constantly redefining how music is discovered, and WOO has established itself as a partner capable of deciphering the cultural dynamics at play. We will support Deezer in structuring and deploying an influence strategy designed to become a lasting part of conversations and habits.
An approach to influence rooted in communities
Far from traditional visibility or simple amplification tactics, this initiative is based on a strong conviction: music lives and spreads within micro-communities, driven by creators who shape trends before they emerge on a large scale.
WOO’s mission will be to identify these subtle signals, select creative profiles that align with Deezer’s DNA, and design activations capable of generating organic engagement. The goal is not just to produce content, but to create relevant cultural connections between the brand and its audiences.
An editorial strategy focused on depth
The partnership is built on three pillars:
- a rigorous selection of creators,
- activations and events designed to foster natural interactions,
- an editorial line that prioritizes consistency and depth over immediate virality.
This approach reflects a broader evolution in the influence market, where performance is no longer measured solely by audience size, but by the ability to generate cultural resonance.
A strategic partnership in a changing sector
As Leslie Besson, our Managing Director at WOO, points out : “In a hyper-fragmented sector, Deezer needs a partner that understands both culture and algorithms. That is exactly what WOO brings: the ability to connect the dots between a brand, its communities, and the creators who truly speak to them.”
