WOO and Deezer are tuning to the same frequency: we’re proud to announce our influence partnership, which promises to make some noise. This strategic partnership brings together two players who share the same reading of the social and cultural uses of music.
In 2026, social platforms are constantly redefining how music is discovered, and WOO stands out as a partner able to decode the cultural dynamics at play. We will support Deezer in structuring and rolling out an influence strategy designed to take a lasting place in conversations and habits.
An approach to influence rooted in communities
Far from traditional logics of visibility or simple amplification, the approach rests on a strong conviction: music lives and spreads within micro-communities, driven by creators who shape trends before they emerge on a large scale.
WOO’s mission will be to identify these weak signals, select creative profiles in tune with Deezer’s DNA and design activations capable of generating organic engagement. The challenge is not just to produce content, but to create relevant cultural connections between the brand and its audiences.
An editorial strategy geared toward depth
The partnership is built around three pillars:
- a demanding selection of creators,
- activations and events designed to nurture natural interactions,
- an editorial line that favors consistency and depth over immediate virality.
This approach reflects a broader shift in the influence market, where performance is no longer measured by audience alone, but by the ability to generate cultural resonance.
A strategic partnership in a changing sector
As Leslie Besson, our Managing Director at WOO, points out: “In a hyper-fragmented sector, Deezer needs a partner that understands culture as well as algorithms. That’s exactly what WOO brings: the ability to connect the dots between a brand, its communities and the creators who truly speak to them.”
