Fin 2025, nous avons remporté l’accompagnement annuel influence pour Dexeryl (Laboratoires Pierre Fabre). Aujourd'hui, on vous dévoile les coulisses de l'un des premiers projets phares de cette collaboration : la campagne de lancement du gel moussant anti-imperfections Dexeclear.
A saturated acne market, but a strong conviction.
The acne market is one of the most competitive in skincare. To stand out, a good product isn't enough; you need a brand identity that truly resonates. Our conviction from the start was simple: acne shouldn't hold back self-expression—quite the opposite—and everything was built around this idea.
To embody this freedom, we designed a creative strategy centered on dance and singing, two powerful, spontaneous, and universal forms of expression. At the heart of the project: Lénie, whose talent and authenticity perfectly convey this message of self-confidence.
We organized an immersive day in a dance studio, bringing together:
- 10 followers invited to experience the day alongside Lénie
- 5 macro-influencers to amplify the message and reach broad communities
From influencer marketing to a 360° campaign
What started as an influencer initiative quickly evolved into a much larger campaign. The content captured that day fueled a complete ecosystem:
- Advertising in the Paris metro and via JCDecaux in 8 French cities
- DOOH in pharmacies, right at the point of purchase
- YouTube pre-roll ads to reach a massive digital audience
- Social media & influencer content shared across platforms
This project perfectly aligns with our WOO approach : starting with a strong human insight, translating it into a creative concept, and building a strategy that extends far beyond social media.
