In late 2025, we won the annual influence account for Dexeryl (Laboratoires Pierre Fabre). Today, we’re taking you behind the scenes of one of the first flagship projects of this collaboration: the launch campaign for the Dexeclear anti-blemish foaming gel.
A saturated acne market, but a strong conviction.
The acne market is one of the most competitive in skincare. To stand out, a good product isn’t enough; you need a brand territory that truly resonates. Our conviction from the start was simple: acne should not hold back self-expression, quite the opposite, and everything was built around that idea.
To embody this freedom, we designed a creative concept centered on dance and singing, two powerful, spontaneous, universal forms of expression. At the heart of the project: Lénie, whose talent and authenticity carry this message of self-confidence perfectly.
We organized an immersive day in a dance studio, bringing together:
- 10 followers invited to live the experience alongside Lénie
- 5 macro-influencers to amplify the message and reach broad communities
From influence to a 360° campaign
What was meant to be an influence operation quickly turned into a much bigger campaign. The content captured that day fed a complete ecosystem:
- Posters in the Paris metro, and via JCDecaux in 8 French metropolitan areas
- DOOH in pharmacies, as close as possible to the moment of purchase
- YouTube pre-roll to reach a massive digital audience
- Social media & influence content distributed across the platforms
This project fits our WOO approach perfectly: start from a strong human insight, translate it into a creative concept and build a campaign that can shine well beyond social media.
