The wait is over for cosmetics lovers. Sephora has just unveiled its ambassador "Squad" for 2026. Between familiar faces and promising new recruits, the beauty giant is betting on diversity and expertise to inspire its community on social media.
It’s now an unmissable annual event: the reveal of the Sephora Squad. This collective of content creators, carefully selected for their authenticity and passion, is tasked with testing, sharing and celebrating beauty in all its forms throughout the year.
A team of 6 influencers in the spotlight
For this 2026 edition, Sephora has chosen a tight but impactful team. In total, six beauty influencers have been named to represent the brand on Instagram and TikTok.
This year’s big new addition is influencer Charlotte Vidal. Known for her savvy advice and her closeness to her community, she brings a breath of fresh air to the collective. She joins well-established creators who continue to fly the brand’s colors high.
Sharing, testing and celebrating beauty
The motto of this 2026 Squad: "Sharing, testing and celebrating beauty in all its forms". Squad members are not just advertising showcases; they actively take part in the brand’s life by:
- Testing new products ahead of release (think of the hotly anticipated launches from brands like Glowery or Huda Beauty).
- Creating tutorials accessible to everyone, from beginner to expert.
- Appearing in the brand’s campaigns, whether digital or directly in-store.
One thing’s for sure: your feed is going to be filled with a thousand colors thanks to these new ambassadors!
