If you scroll through Instagram or TikTok, there's no missing the ultra-sunny recipes of Lou, aka @louloukitchen_. Followed by millions, the content creator is shifting up a gear into entrepreneurship: she is officially launching her own brand, Lou d'Olive. A PDO olive oil made in France, in our beautiful region of Provence. A product that reflects the creator herself.
And to celebrate, she is setting up in Paris on June 20 and 21 for her very first pop-up store.
Exclusive sandwiches and a sold-out in minutes
If you know LoulouKitchen well, you also know her passion for sandwiches. So for this IRL debut, Lou did not do things by halves: she created three brand-new sandwich recipes to showcase her PDO olive oil. For the occasion, she even teamed up with the kings of Parisian bakeries, The French Bastards.
On the communication and logistics side, LoulouKitchen wanted to spare her community an endless line outside the pop-up, so she released bookable time slots across the two dates, which triggered an incredible sold-out in minutes. For those who did not manage to grab a slot, no worries: Lou d'Olive oil will be officially available online starting June 21.
