This announcement sent shockwaves through the web and her community: Léna Situations has revealed that the 10th season of her famous "August Vlogs," scheduled for this summer, will be the very last. We’re telling you everything about the end of this summer ritual that became a cult classic on the French internet.
August Vlogs: A summer tradition turned iconic
For many years, August on YouTube has had a very special feel for millions of internet users. Every day, from August 1st to the 31st, Léna Mahfouf (aka Léna Situations or the queen of vlogs) would post a daily video of her life, travels, moments with friends, and behind-the-scenes glimpses into her life as an entrepreneur and content creator.
This format, appreciated for its spontaneity, authenticity, and dynamic editing, has won over a massive audience over the years. It has largely contributed to propelling Léna Situations to the status of an essential figure in pop culture and social media in France.
Why stop now?
After a decade of maintaining this particularly intense pace, which requires balancing daily filming, late-night editing, and project management, Léna has chosen to close this chapter in style with this 10th and final season.
While this decision has sparked a wave of nostalgia among her followers, it reflects Léna Mahfouf's evolution. Beyond YouTube, she has developed a true entrepreneurial ecosystem:
- Hôtel Mahfouf: her clothing brand and pop-up concept store.
- Her literary successes: with the publication of her personal development and reflection books (Toujours +, Encore Mieux).
- The podcast Couch: a highly followed interview and discussion format that has been well-developed since the start of 2026.
The 10th season of the August Vlogs is already shaping up to be a major farewell moment for a format that has left its mark on an entire generation on YouTube.
