The announcement sent shockwaves across the web and throughout her community: Léna Situations has revealed that the 10th season of her famous "August Vlogs," scheduled for this summer, will be the very last. Here is everything you need to know about the end of this summer ritual that became a cult classic on the French internet.
August Vlogs: An iconic summer tradition
For many years, the month of August on YouTube has had a very special feel for millions of viewers. Every day, from August 1st to the 31st, Léna Mahfouf (aka Léna Situations or the queen of vlogs) would post a video documenting her days, her travels, her time with friends, and the behind-the-scenes look at her life as an entrepreneur and content creator.
This format, appreciated for its spontaneity, authenticity, and dynamic editing, has built a massive audience over the years. It has played a major role in propelling Léna Situations to the status of a key figure in French pop culture and social media.
Why stop now?
After a decade of maintaining this particularly intense pace, which requires balancing daily filming, late-night editing, and project management, Léna has chosen to close this chapter on a high note with this 10th and final season.
While this decision has sparked a wave of nostalgia among her subscribers, it reflects Léna Mahfouf's evolution. Beyond YouTube, she has developed a true entrepreneurial ecosystem:
- Hôtel Mahfouf : her clothing brand and pop-up concept store.
- Her literary success : with the publication of her personal development and reflection books (Toujours +, Even Better).
- The podcast Couch : an interview and discussion format that has been widely followed and highly developed since the start of 2026.
The 10th season of the August Vlogs is already shaping up to be a major farewell to a format that defined a whole generation on YouTube.
