There’s news at the influence and social media HQ: we are proud to announce a social media partnership with Best Western Hotels & Resorts France, one of the world’s leading hotel groups, with more than 4,500 properties in 100 countries.
In a hospitality sector where image, desire and trust are largely built on social media, Best Western France has decided to structure and amplify its digital presence with an expert partner.
Bringing out what makes each hotel unique.
We will take charge of the strategy and management of Best Western France’s social accounts: editorial strategy, content production, community management and performance tracking.
Rather than uniform brand communication, the approach favors local storytelling: WOO content creators on-site to tell each hotel’s story from the inside: its spaces, its experiences, the life around it. The goal: for every property to exist on social media the way it exists in reality, with its own identity.
"In the hotel industry, everything ends up looking the same. Best Western’s strength is exactly the opposite: a network of independents where each property has its own story. Our role is simple: to bring out the uniqueness of each hotel rather than drowning the addresses in a uniform brand identity." Fabio Iazzetta, Social Media Director at WOO.
