There’s news at the influencer and social media HQ: we are proud to announce a social media partnership with Best Western Hotels & Resorts France, one of the world's leading hotel groups, with over 4,500 properties in 100 countries.
In a hospitality sector where image, desire, and trust are built largely on social media, Best Western France has decided to structure and amplify its digital presence with an expert partner.
Bringing out what makes each hotel unique.
We will manage the social media strategy and accounts for Best Western France, including editorial strategy, content production, community management, and performance tracking.
Rather than uniform brand communication, the approach prioritizes local storytelling: WOO content creators on-site to showcase each hotel from the inside—its spaces, experiences, and surrounding life. The goal is for every property to exist on social media just as it does in reality, with its own distinct identity.
"In the hotel industry, everything ends up looking the same. The strength of Best Western is exactly the opposite: a network of independent owners where each property has its own story. Our role is simple: to bring out the uniqueness of each hotel rather than drowning these locations in a uniform brand identity." Fabio Iazzetta, Social Media Director at WOO.
