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22/04/2020

How to create engaging content during the quarantine?

We cannot lie, none of us had foreseen what is happening to us today and it is still too early to know what will happen in the foreseeable future. Despite this, we remain attentive with our eyes wide open to identify new methods in Influencer Marketing and Social Media that emerge during this period.

Today, we are sharing the cases that have drawn our attention during the last few weeks of this quarantine.

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Zara invites models to shoot their new collection from home.

... and the result is amazing, to see click here.


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The Government of Finland appeals to influencers during coronavirus crisis.

"We are aware that messages sent by the government does not reach everyone. Previously, this (communicating to people) was possible thanks to traditional media such as television, but today young people receive their information via social media." - Aapo Riihimäki


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Chanel invites singer Angèle for a live concert on their Instagram account.

Since then other brands have followed suit like Levi’s, Adidas and even Valentino


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Lego challenges its community to be creative by using the hashtag #LetsBuildTogether

Each day the brand launches a theme to its community and shares the best submissions on Instagram and Twitter. A challenge reminiscent of the initiative of French designer Jacquemus with his hashtag #JacquemusAtHome


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Nike allows you to challenge Cristiano Ronaldo

The quarantine has forced people to exercise at home which is inspiring excellent content on Instagram. Nike was able to take part in this trend by inviting sports fans to compete with one of the greatest athletes on the planet. The first challenge, which quickly turned viral, was launched by Cristiano Ronaldo.


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Martini launches "Visio Friday", giant virtual aperitifs

Each Friday, the Italian brand joins forces with the 25 Degré bar-restaurant to organize Aperitivo Live on Zoom with an interactive DJ set and blind test. In addition to offering a friendly experience, it's also one of solidarity: each connection to the Aperitivo will allow the brand to donate 2 euros to 25 Degré bar-restaurant.


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Question for a Champion on ... Twitch!

Unimaginable a few weeks ago, Samuel Etienne, host of Question for a Champion, one of the most popular shows on PAF (France Télévisions), is now co-hosting on Twitch with the streaming service Etoiles. This is proof that traditional media and internet services can be complementary rather than rivals.

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