Communication campaign co-created with micro-influencers
micro-influence / brand content
04-2020 - Fashion
During the first lockdown, it was impossible for Undiz to produce photoshoots and advertise its last underwear collection. How to find an alternative way to comunicate the launch and boost sales ?
An innovative communication campaign, 100% co-created with influencers : 6 micro-influencers matching with the brand target and the collection style. Photoshoot at home. Influencer content used in paid, owned and earned media. Content was published by the influencers in their social media account to engage their community. Undiz published it on their social media and newsletter to announce the new collection. Pictures were also used on the e-shop to maximize conversion and in advertising to drive traffic to the e-shop through authentic content.
A communication campaign super authentic, 14 stories and 12 instagram posts. High engagement rate : 16,4% !