Launching a brand on a new market with a one-year influence campaign
brand awareness / yearly influencer program
04-2020 - Food
HelloFresh is a meal kit delivery service. This concept is still new on the french market and the brand is unknown. How to create a brand launch able to impact the target ?
A 1-one-year influence program promoting "the pleasures of cooking". The program mixes different influence levels (macro, micro and nano) to generate both brand awareness and sales. Each month, we send 200 meal kits to influencers (macro, micro and nano). We create a high message repetition to generate awareness and introduce this news concept to the target. A referral code to generate and measure sales.
A huge brand visibillity : 6-10M impressions. 8-10k redirects to the e-commerce site per month. Several hundred sales per month.