Guerlain Terracotta
2018 - Cosmetics
Challenge
For the launch of the new Terracotta Light, Guerlain wished to collaborate with influencers by following in the footsteps of their advertisement filmed in the Alicante region of Spain.
Solution
For 2 days, the WOÔ team invited 5 influencers to become new "Guerlain Girls" during different photo shoots to create content highlighting the entire Terracotta range. Our tasks: casting of influencers, organization of a tailor-made event, scenography, make-up, artistic direction, shooting and production of content.
Results
130 Posts created 10 million Cumulated views 555.4K Comments + likes 6.3% Engagement Rate
