For the launch of the new Terracotta Light, Guerlain wished to collaborate with influencers by following in the footsteps of their advertisement filmed in the Alicante region of Spain.
For 2 days, the WOÔ team invited 5 influencers to become new "Guerlain Girls" during different photo shoots to create content highlighting the entire Terracotta range.
Our tasks: casting of influencers, organization of a tailor-made event, scenography, make-up, artistic direction, shooting and production of content.
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