How to promote an iconic Petit Bateau article of clothing and boost participation in a contest?
WOÔ organized a global campaign in Europe with a cast of more than 100 profiles playfully creating content with stripes in the city thanks to the hashtag #StripesInTheCity.
+ 2M Reach
+ 200 Posts created
+ 2500 Competition entries generated
11, avenue Parmentier
9 City Garden Row
N1 8DW London