GLOBAL CAMPAIGN
09-2017 - FASHION
Challenge
How to promote an iconic Petit Bateau article of clothing and boost participation in a contest?
Solution
WOÔ organized a global campaign in Europe with a cast of more than 100 profiles playfully creating content with stripes in the city thanks to the hashtag #StripesInTheCity.
Results
+ 2M Reach
+ 200 Posts created
+ 2500 Competition entries generated
