A large-scale product testing to break a barrier to purchase
nano-influence / product review
05-2016 - Automotive
Sales of electric cars are struggling to take off. Why? Because consumers still believe electric cars are too limited in their driving range.
During 2 months loan 45 Nissan Leaf cars to 45 families. They have a challenge : drive 5 000km. The first family to reach the goal win the car ! The whole experience was shared online by content directly published by the nano-influenceurs, before, during and after the car challenge and test. To maximize the impact, the families published their review on specialized websites to boost recommandations and we managed a PR campaign to create buzz and get press coverage.
Genuine product tests, genuine consumers, genuine brand visibility : 170 content generated and 242 consumer reviews published. Strong campaign visibility : 1,7M impressions. A direct impact on sales : 10 car sold.