How can Popsa's personalized photo albums be promoted in France and increase sales via their application?
Each micro-influencer and macro-influencer created their own album by reminiscing about their favorite memories of holidays or family moments. They featured the designed album in a lifestyle context. At the same time, they shared the Popsa experience via 2/3 Instagram stories, showcasing the app’s functionalities and their favorite album options.
The Instagram Posts & Stories were directly linked to the app’s download page and included a discount code.
Our tasks: selection of influencers and project management