Introduce the Popsa photo album with influencers

Influencer collaboration

Challenge

How can Popsa's personalized photo albums be promoted in France and increase sales via their application?

Solution

Each micro-influencer and macro-influencer created their own album by reminiscing about their favorite memories of holidays or family moments. They featured the designed album in a lifestyle context. At the same time, they shared the Popsa experience via 2/3 Instagram stories, showcasing the app’s functionalities and their favorite album options. The Instagram Posts & Stories were directly linked to the app’s download page and included a discount code.
Our tasks: selection of influencers and project management

Results

70 Posts created
7.1K Comments + Likes
+225kK Impressions
12,8% engagement rate