Combine social media, influence and events to maximize impact

yearly influencer program / social media

Challenge

How to switch from a traditional PR strategy to a social strategy able to create more impact on the target?

Solution

A one-year strategic plan built on three pillars: social media, influence and events to create image and sales, generate brand content and drive-to-e-shop.

Results

11 campaigns, 119 influencers activated (macro and micro) to produce more than 600 content and generate 4,3M impressions