event
05-2018 - Fragrance
Challenge
How to promote the new and limited edition Sorbetto Rosso perfume with watermelon essences?
Solution
For the occasion, WOÔ invited influencers to Italy to discover the Dolce Vita for 3 days alongside the Escada brand.
Results
532 Posts created
8 Million views
633K Comments + Likes
12.9% Engagement Rate
