The Dolce Vita by Escada

event

Challenge

How to promote the new and limited edition Sorbetto Rosso perfume with watermelon essences?

Solution

For the occasion, WOÔ invited influencers to Italy to discover the Dolce Vita for 3 days alongside the Escada brand.

Results

532 Posts created
8 Million views
633K Comments + Likes
12.9% Engagement Rate