Petit Bateau and the Japanese animation studio, Ghibli, collaborated on a capsule collection uniting their two unique worlds. This collaboration combined the DNA's of Ghibli's films which mixes the real world, nature, and fantasy with Petit Bateau's creativity, joy, and spontaneity. This brief collection was launched on October 17 on their e-shops and in stores in France and internationally on October 24.
To accompany this launch, WOÔ Paris organized an international influencer campaign on Instagram with the aim of presenting the collection by adding a touch of fantasy to real life by drawing inspiration from the unique world of Ghibli. 70 international influencers (including 60 micro-influencers: between 1K and 40K followers) had the privilege of presenting the collection to their community by staging themselves flying with the hashtag #VOLEQUIPEUT (WHO CAN FLY).
The results of the campaign were impressive with 1500 UGC*, 1.5M impressions, more than 50K comments and likes by influencers, and a hashtag #VOLEQUIPEUT trending in several countries (as in Spain with #vuelacomopuedas, but also in Great Britain , in Italy and in Belgium).