How to highlight an iconic Petit Bateau product and boost the participation in a contest?
WOÔ created a global campaign in Europe with a cast of more than 100 profiles playing with stripes found around their city through the #StripesInTheCity hashtag.
+ 2M reach
+ 200 pieces of content created
+ 2500 competition entries generated
11, avenue Parmentier
9 City Garden Row
N1 8DW London