How to introduce the personalised photo album Popsa to the French market and boost the sales thanks to their application?
Each micro and macro influencer created their own photo album gathering the best family souvenirs from their latest holiday or day out. They featured the designed photobook in a lifestyle context. At the same time, they shared the Popsa experience via 2/3 Instagram stories, showcasing the app’s functionalities and their favourite photobook options.
The Instagram Post & Stories directly linked to the app’s download page and included a discount code.
Our missions: selection of influencers and project management
70 content created
12,8% engagement rate